Good morning, Creators. This week's data reveals a fascinating shift in consumer behavior—premium beauty products are dominating TikTok Shop, with lip products leading a 6.24% surge in the Beauty & Personal Care category. With Black Friday approaching, smart creators are already positioning themselves in the categories we're about to reveal. Let's dive into the opportunities that can transform your Q4.

Why It's Working: With holiday party season approaching, creators are capitalizing on the "no-touch lip" trend. The waterproof, transfer-proof formula solves the mask-wearing dilemma while offering affordable luxury that resonates with Gen Z budgets.

Creator Intel: @NYXProfessionalMakeup generated $141,060 with 2.1M views using before/after lip transformation content and "kiss test" demonstrations.

Your Move: Focus on durability tests - coffee cups, mask wearing, eating challenges. The product sells itself when you prove it actually works through the day.

Why It's Working: The "clean girl" aesthetic is driving demand for nude lip products. MAC's reputation for quality combined with the convenience of a duo set creates an easy upsell for creators targeting professional women.

Creator Intel: @M.A.CCosmeticsStore generated $104,340 with 1.8M views using "everyday office look" and shade-matching tutorials for different skin tones.

Your Move: Create "salary girl makeup" content showing how this duo creates a polished look in under 2 minutes. Focus on the liner's precision for professional settings.

Why It's Working: The "ancestral beauty" trend is exploding as consumers reject chemical-heavy skincare. This product taps into the natural wellness movement with ingredients that sound both ancient and premium.

Creator Intel: @TerraLotus generated $90,900 with 1.5M views using educational content about tallow benefits and dramatic before/after skin transformation videos.

Your Move: Lead with education - explain what tallow is and why it's superior to conventional moisturizers. Show the ingredient list comparison against popular drugstore brands.

The Pulse: While 73% of TikTok Shop creators struggle to find winning products, top performers are using AI-powered intelligence to identify opportunities 48 hours before they explode. The difference? They're not guessing—they're using data.

Transform your TikTok Shop game → mokulabs.io

This Week's Winning Strategy: NYX dominated by focusing on practical, real-world testing of their lip products rather than traditional beauty tutorials. Their content feels authentic and educational rather than sales-heavy.

Your Move: Stop overselling and start proving. Show your products in real-life scenarios with honest commentary about performance. Authenticity converts better than perfection.

Early signals suggest Health & Wellness could explode next month. Current top performers averaging 19.4% conversion rates.

Better Biöm has been trending with their NOBS Toothpaste Tablets with a 23.8% growth rate in the past month.

Halara US has been trending with their Flex Asymmetric Jeans with a 18.4% growth rate in the past month.

Snap Supplements has been trending with their Men's Health Bundle with a 15.2% growth rate in the past month.

EOEOTWO has been trending with their GT06 Electric Scooter with a 28.1% growth rate in the past month.

Magcubic shop has been trending with their HY300Pro Projector with a 12.7% growth rate in the past month.

O-Cedar has been trending with their H2prO Flat Mop System with a 16.9% growth rate in the past month.

PSD Underwear has been trending with their Mystery Boxer Brief 6-Pack with a 11.3% growth rate in the past month.

Q: "How do I know if a beauty product will actually convert or if it's just trending because it looks good on camera?"

A: Look beyond views to engagement quality. Check comments for purchase intent ("where's the link?", "just ordered!"), not just compliments. Also, products with educational angles (teaching technique, solving problems) typically convert better than pure aesthetic content.

Have a question? Reply to this email or tag us @MokuLabs

@skincarewithsarah crushed it with their take on the beef tallow balm, generating $23K in just 3 days. Their secret? She compared ingredient lists side-by-side with expensive luxury moisturizers, showing how tallow contains the same beneficial components for a fraction of the cost.

That’s your Shop Pulse for this week. Remember: the creators who move fast on data-backed opportunities are the ones banking the biggest wins. See something interesting? Don’t wait your audience is ready.

Keep creating,

Baron - the human behind Shop Pulse