Good morning, Creators. This week's data reveals a fascinating shift in consumer behavior—wellness and beauty are absolutely dominating the feed, with skincare and health supplements claiming 6 out of our top 10 spots. With Black Friday approaching, smart creators are already positioning themselves in the categories we're about to reveal. The data shows consumers are prioritizing self-care investments, and the commission rates in these niches are reaching 30%. Let's dive into the opportunities that can transform your Q4.

TikTok Shop Pulse:

This Week's Revenue: $285.25 million


Trending Category: Toys & Hobbies (+54.34%)


Falling Category: Kitchenware (-3.64%)


Top Revenue Generators:

  1. Beauty & Personal Care: $55.22m (6.38% growth)

  2. Womenswear & Underwear: $39.45m (19.15% growth)

  3. Health: $21.36m (10.32% growth)

Rank: 1

  • Shop Name: Dr. Melaxin

  • Product Name: Peel Shot Glow Rice Ampoule Duo - Serums for Brightening, Exfoliating, and Moisturizing - Suitable for All Skin Types

  • Past 7 Day Revenue: $592,310

  • Revenue Growth Rate: 23.9%

  • Past 7 Day Items Sold: 15,380

  • Commission Rate: 30%

  • Creator Number: 2,540

  • Launch Date: 2024-12-06

Rank: 2

  • Shop Name: Goli Nutrition

  • Product Name: Zero Sugar Best Seller Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics To Address Bloating, Ashwagandha & L-Theanine, Vitamin D gummies. Gluten-Free, Vegan, Non-GMO & Gelatin-Free

  • Past 7 Day Revenue: $501,430

  • Revenue Growth Rate: 23.9%

  • Past 7 Day Items Sold: 18,110

  • Commission Rate: 25%

  • Creator Number: 1,890

  • Launch Date: 2025-05-20

Rank: 3

  • Shop Name: Halara US

  • Product Name: Flex Asymmetric Low Rise Zipper Pockets Baggy Wide Leg Washed Casual Jeans Past

  • 7 Day Revenue: $295,460

  • Revenue Growth Rate: 160.1%

  • Past 7 Day Items Sold: 6,070

  • Commission Rate: 10%

  • Creator Number: 262

  • Launch Date: 2024-12-12

Rank: 4

  • Shop Name: Fanttik

  • Product Name: Slim V8 Mate/V8 Apex Cordless Car Vacuum High Power, 12000Pa/30AW, RobustClean Mini Vacuum with Flexible Hose and Pet Brush, 2H Fast Charge, Portable Vacuum for Car Interior Home Cleaning Cleaner Automotive

  • Past 7 Day Revenue: $161,770

  • Revenue Growth Rate: 142.9%

  • Past 7 Day Items Sold: 4,170

  • Commission Rate: 8%

  • Creator Number: 285

  • Launch Date: 2023-12-12

Rank: 5

  • Shop Name: Medicube US Store

  • Product Name: Affordable Glow in a WEEK Set | Includes 8 NEW TOP-SELLING products | Achieve Glass Glow Skin IN 7 DAYS with Korean Skincare

  • Past 7 Day Revenue: $285,410

  • Revenue Growth Rate: 73.2%

  • Past 7 Day Items Sold: 3,590

  • Commission Rate: 15%

  • Creator Number: 1,330

  • Launch Date: 2025-06-25

Rank: 6

  • Shop Name: Decent Nature

  • Product Name: Magnesium Complex 1000mg Made with 7 Elemental Magnesium 90 Capsules

  • Past 7 Day Revenue: $139,800

  • Revenue Growth Rate: 133.7%

  • Past 7 Day Items Sold: 13,710

  • Commission Rate: 30%

  • Creator Number: 462

  • Launch Date: 2025-01-31

Rank: 7

  • Shop Name: Dr.Flash

  • Product Name: Garment Steamer for Clothes, Portable Travel Clothing Steamer Iron, 7 Mode with LCD Display, 5s Fast Heating, 90° Swivel Handle, New Year Gift

  • Past 7 Day Revenue: $192,210

  • Revenue Growth Rate: 92.6%

  • Past 7 Day Items Sold: 6,370

  • Commission Rate: 8%

  • Creator Number: 304

  • Launch Date: 2024-11-27

Rank: 8

  • Shop Name: Halara US

  • Product Name: UltraSculpt™ SoCinched High Waisted Tummy Control Pocket Shaping Yoga Bootcut Leggings

  • Past 7 Day Revenue: $209,320

  • Revenue Growth Rate: 81.9%

  • Past 7 Day Items Sold: 5,790

  • Commission Rate: 10%

  • Creator Number: 292

  • Launch Date: 2025-01-16

Rank: 9

  • Shop Name: Neuro Gum

  • Product Name: Caffeine Gum/Mints for Energy & Focus - Sugar-Free with L theanine, Caffeine, Vitamin B12 & Vitamin B6 - Peppermint Flavor

  • Past 7 Day Revenue: $199,380

  • Revenue Growth Rate: 58.1%

  • Past 7 Day Items Sold: 10,700

  • Commission Rate: 15%

  • Creator Number: 1,570

  • Launch Date: 2023-12-12

Rank: 10

  • Shop Name: Physician's Choice

  • Product Name: Gut Guardian Bundle: Advanced Gut Health Support with 60 Billion Probiotic + Digestive Enzymes + Bloat & Gas ProbioticPast

  • 7 Day Revenue: $253,920

  • Revenue Growth Rate: $39.4%

  • Past 7 Day Items Sold: 4,930

  • Commission Rate: 20%

  • Creator Number: 684

  • Launch Date: 2024-11-07

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